{"id":26886,"date":"2025-09-03T08:46:49","date_gmt":"2025-09-03T06:46:49","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=26886"},"modified":"2025-08-27T07:52:21","modified_gmt":"2025-08-27T05:52:21","slug":"%d0%b6%d0%b5%d0%bb%d1%8f%d0%b7%d0%bd%d0%b0%d1%82%d0%b0-%d0%b7%d0%b0%d0%b2%d0%b5%d1%81%d0%b0-%d1%81%d0%bf%d0%be%d1%80%d0%b5%d0%b4-apple-%d0%b7%d0%b0%d1%89%d0%be-%d0%b2-%d0%b5%d0%b2","status":"publish","type":"post","link":"https:\/\/www.appleking.bg\/blog\/%d0%b6%d0%b5%d0%bb%d1%8f%d0%b7%d0%bd%d0%b0%d1%82%d0%b0-%d0%b7%d0%b0%d0%b2%d0%b5%d1%81%d0%b0-%d1%81%d0%bf%d0%be%d1%80%d0%b5%d0%b4-apple-%d0%b7%d0%b0%d1%89%d0%be-%d0%b2-%d0%b5%d0%b2","title":{"rendered":"\u201e\u0416\u0435\u043b\u044f\u0437\u043d\u0430\u0442\u0430 \u0437\u0430\u0432\u0435\u0441\u0430\u201c \u0441\u043f\u043e\u0440\u0435\u0434 Apple: \u0417\u0430\u0449\u043e \u0432 \u0415\u0432\u0440\u043e\u043f\u0430 \u043d\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u043c\u0435 \u0432\u0441\u0438\u0447\u043a\u043e, \u043a\u043e\u0435\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430 Apple?"},"content":{"rendered":"<p><a href=\"https:\/\/www.appleking.cz\/blog\/?attachment_id=26680#main\" rel=\"attachment wp-att-26680\"><img data-attachment-id=\"26680\" data-permalink=\"https:\/\/www.appleking.cz\/blog\/zelezna-opona-v-podani-applu-proc-v-evrope-nedostaneme-vsechno-co-apple-nabizi\/eu-vs-apple-header#main\" data-orig-file=\"https:\/\/www.appleking.bg\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header.webp\" data-orig-size=\"1600,840\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"eu-vs-apple-header\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/www.appleking.bg\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header-300x158.webp\" data-large-file=\"https:\/\/www.appleking.bg\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header-1024x538.webp\" decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-26680\" src=\"https:\/\/www.appleking.cz\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header-1024x538.webp\" alt=\"\" width=\"758\" height=\"398\" srcset=\"https:\/\/www.appleking.bg\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header-1024x538.webp 1024w, https:\/\/www.appleking.bg\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header-300x158.webp 300w, https:\/\/www.appleking.bg\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header-768x403.webp 768w, https:\/\/www.appleking.bg\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header-1536x806.webp 1536w, https:\/\/www.appleking.bg\/blog\/wp-content\/uploads\/2025\/08\/eu-vs-apple-header.webp 1600w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/a><\/p>\n<p class=\"p1\">\u041a\u043e\u0433\u0430\u0442\u043e \u0441\u0438 \u043a\u0443\u043f\u0438\u0442\u0435 \u043d\u043e\u0432 iPhone \u0438\u043b\u0438 Apple Watch, \u043e\u0447\u0430\u043a\u0432\u0430\u0442\u0435 \u0434\u0430 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u043e\u0442\u043e, \u043a\u043e\u0435\u0442\u043e Apple \u043c\u043e\u0436\u0435 \u0434\u0430 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438. \u0420\u0435\u0430\u043b\u043d\u043e\u0441\u0442\u0442\u0430? \u0410\u043a\u043e \u0436\u0438\u0432\u0435\u0435\u0442\u0435 \u0432 \u0421\u0410\u0429, \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u0449\u0435 \u0435 \u0442\u0430\u043a\u0430. \u041d\u043e \u0430\u043a\u043e \u0436\u0438\u0432\u0435\u0435\u0442\u0435 \u0432 \u0427\u0435\u0445\u0438\u044f, \u0421\u043b\u043e\u0432\u0430\u043a\u0438\u044f, \u041f\u043e\u043b\u0448\u0430 \u0438\u043b\u0438 \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u0432 \u0423\u043d\u0433\u0430\u0440\u0438\u044f, \u0447\u0430\u0441\u0442 \u043e\u0442 \u0435\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0430 \u0449\u0435 \u043e\u0441\u0442\u0430\u043d\u0435 \u0437\u0430\u0442\u0432\u043e\u0440\u0435\u043d\u0430 \u0437\u0430\u0434 \u0432\u044a\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u043c\u0430 \u201e\u0436\u0435\u043b\u044f\u0437\u043d\u0430 \u0437\u0430\u0432\u0435\u0441\u0430\u201d. \u0417\u0430\u0449\u043e? \u0417\u0430\u0449\u043e\u0442\u043e Apple \u0438\u0433\u0440\u0430\u0435 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u0430 \u0438\u0433\u0440\u0430, \u043d\u043e \u0441 \u043f\u0440\u0430\u0432\u0438\u043b\u0430, \u043a\u043e\u0438\u0442\u043e \u043d\u0435 \u0441\u0430 \u0435\u0434\u043d\u0430\u043a\u0432\u0438 \u0437\u0430 \u0432\u0441\u0438\u0447\u043a\u0438. \u041a\u0430\u043a \u0442\u043e\u0433\u0430\u0432\u0430 \u201e\u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u043e\u0442\u043e \u043f\u0440\u0435\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435\u201c \u043e\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0442\u0435 \u043d\u0430 Apple \u0441\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0430\u0432\u0430 \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u0443 \u043d\u0430\u0441 \u0432 \u0426\u0435\u043d\u0442\u0440\u0430\u043b\u043d\u0430 \u0415\u0432\u0440\u043e\u043f\u0430?<\/p>\n<h1>\u0417\u0430\u0449\u043e Apple \u043d\u0435 \u0434\u0430\u0432\u0430 \u0432\u0441\u0438\u0447\u043a\u043e \u043d\u0430\u0432\u0441\u044f\u043a\u044a\u0434\u0435<\/h1>\n<p><a class=\"YsLeY\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fwww.taxriskmanagement.com%2Fapple-tax-ruling-e13-billion-profit-shifting-state-aid%2F&amp;psig=AOvVaw3166sD7QbGCDWlYUDtUFGe&amp;ust=1755153070130000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBUQjRxqFwoTCMDSl-yUh48DFQAAAAAdAAAAABAS\" target=\"_blank\" rel=\"noopener\" data-ved=\"0CBUQjRxqFwoTCMDSl-yUh48DFQAAAAAdAAAAABAS\" aria-label=\"P\u0159ej\u00edt na web Prof. Dr. Daniel N. Erasmus\"><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/www.taxriskmanagement.com\/wp-content\/uploads\/2024\/09\/eu_vs_apple.jpg\" alt=\"Apple Loses \u20ac13 Billion Tax Battle: Quick Take - Prof. Dr. Daniel N. Erasmus\" \/><\/a><\/p>\n<p class=\"p3\">Apple \u043d\u0435 \u0435 \u0441\u0430\u043c\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b \u043d\u0430 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0438, \u0447\u0430\u0441\u043e\u0432\u043d\u0438\u0446\u0438 \u0438 \u043a\u043e\u043c\u043f\u044e\u0442\u0440\u0438. \u0422\u043e\u0439 \u0435 \u0438 \u0434\u043e\u0441\u0442\u0430\u0432\u0447\u0438\u043a \u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0438 \u2013 \u0430 \u0442\u0435 \u0447\u0435\u0441\u0442\u043e \u0441\u0430 \u0434\u043e\u0440\u0438 \u043f\u043e-\u0434\u043e\u0445\u043e\u0434\u043e\u043d\u043e\u0441\u043d\u0438 \u043e\u0442 \u0441\u0430\u043c\u0438\u044f \u0445\u0430\u0440\u0434\u0443\u0435\u0440. \u041f\u0440\u043e\u0431\u043b\u0435\u043c\u044a\u0442 \u0435, \u0447\u0435 \u0432\u0441\u044f\u043a\u0430 \u0443\u0441\u043b\u0443\u0433\u0430 \u0438\u0437\u0438\u0441\u043a\u0432\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u0435\u043d \u043d\u0430\u0431\u043e\u0440 \u043e\u0442 \u043b\u0438\u0446\u0435\u043d\u0437\u0438, \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u0442\u0432\u0430 \u0438 \u043f\u0440\u0430\u0432\u043d\u0438 \u0440\u0430\u0437\u043f\u043e\u0440\u0435\u0434\u0431\u0438.<\/p>\n<p class=\"p3\">\u041e\u0431\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u043e \u0438\u043c\u0430 \u0442\u0440\u0438 \u043f\u0440\u0438\u0447\u0438\u043d\u0438, \u043f\u043e\u0440\u0430\u0434\u0438 \u043a\u043e\u0438\u0442\u043e \u043d\u044f\u043a\u043e\u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u043d\u0435 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0442 \u0434\u043e \u043d\u0430\u0441:<\/p>\n<ol start=\"1\">\n<li>\n<p class=\"p1\">\u041b\u0438\u0446\u0435\u043d\u0437\u0438\u043e\u043d\u043d\u0438 \u0438 \u0430\u0432\u0442\u043e\u0440\u0441\u043a\u0438 \u043f\u0440\u0430\u0432\u0430 \u2013 \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 Apple News+ \u0441\u0435 \u043d\u0443\u0436\u0434\u0430\u0435 \u043e\u0442 \u0434\u043e\u0433\u043e\u0432\u043e\u0440\u0438 \u0441 \u043c\u0435\u0441\u0442\u043d\u0438 \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0438, \u0430 Fitness+ \u2013 \u043e\u0442 \u043c\u0443\u0437\u0438\u043a\u0430\u043b\u043d\u0438 \u043b\u0438\u0446\u0435\u043d\u0437\u0438 \u0437\u0430 \u0442\u0440\u0435\u043d\u0438\u0440\u043e\u0432\u044a\u0447\u043d\u0438 \u0432\u0438\u0434\u0435\u043e\u043a\u043b\u0438\u043f\u043e\u0432\u0435.<\/p>\n<\/li>\n<li>\n<p class=\"p1\">\u0420\u0435\u0433\u0443\u043b\u0430\u0442\u043e\u0440\u043d\u0438 \u043f\u0440\u0435\u0447\u043a\u0438 \u2013 Apple Card \u0438\u043b\u0438 Apple Cash \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u0435 \u0441\u044a\u043e\u0431\u0440\u0430\u0437\u044f\u0432\u0430\u0442 \u0441 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0442\u043e \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u043e \u043d\u0430 \u0432\u0441\u044f\u043a\u0430 \u0441\u0442\u0440\u0430\u043d\u0430 \u043f\u043e\u043e\u0442\u0434\u0435\u043b\u043d\u043e.<\/p>\n<\/li>\n<li>\n<p class=\"p1\">\u0415\u0437\u0438\u043a\u043e\u0432\u0430 \u0438 \u043b\u043e\u043a\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u043f\u043e\u0434\u0434\u0440\u044a\u0436\u043a\u0430 \u2013 HomePod \u043d\u0435 \u0440\u0430\u0437\u043f\u043e\u043b\u0430\u0433\u0430 \u0441 Siri \u043d\u0430 \u0447\u0435\u0448\u043a\u0438 \u0435\u0437\u0438\u043a, \u0442\u0430\u043a\u0430 \u0447\u0435 Apple \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u043d\u043e \u043d\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0430 \u0442\u043e\u0437\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043d\u0430 \u043d\u0430\u0448\u0438\u044f \u043f\u0430\u0437\u0430\u0440.<\/p>\n<\/li>\n<\/ol>\n<p class=\"p3\">Apple \u0441\u044a\u0449\u043e \u0442\u0430\u043a\u0430 \u0432\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u043d\u043e \u0441\u043b\u0435\u0434\u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e\u0442\u043e \u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0438\u0442\u0435. \u0410\u043a\u043e \u0441\u043c\u044f\u0442\u0430, \u0447\u0435 \u043d\u0435 \u0435 \u0432 \u0441\u044a\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u0434\u0430 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438 \u201e\u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u043e\u201c \u043d\u0438\u0432\u043e \u043d\u0430 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e, \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430 \u0434\u0430 \u043d\u0435 \u0441\u0442\u0430\u0440\u0442\u0438\u0440\u0430 \u0443\u0441\u043b\u0443\u0433\u0430\u0442\u0430 \u0432 \u0434\u0430\u0434\u0435\u043d\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0430 \u2013 \u0434\u043e\u0440\u0438 \u0438 \u0442\u043e\u0432\u0430 \u0434\u0430 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430, \u0447\u0435 \u043c\u0435\u0441\u0442\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0449\u0435 \u0431\u044a\u0434\u0430\u0442 \u043d\u0435\u0434\u043e\u0432\u043e\u043b\u043d\u0438.<\/p>\n<h1>\u0423\u0441\u043b\u0443\u0433\u0438 \u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438, \u043a\u043e\u0438\u0442\u043e (\u0437\u0430\u0441\u0435\u0433\u0430) \u043d\u0435 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u043c\u0435<\/h1>\n<p><a class=\"YsLeY\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2F9to5mac.com%2F2022%2F05%2F09%2Fapple-restructuring-services-team-to-focus-more-on-streaming-and-advertising-businesses%2F&amp;psig=AOvVaw2DT7VvhqWRqkTdhJ1DuzPl&amp;ust=1755153128130000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBUQjRxqFwoTCIi66oiVh48DFQAAAAAdAAAAABAT\" target=\"_blank\" rel=\"noopener\" data-ved=\"0CBUQjRxqFwoTCIi66oiVh48DFQAAAAAdAAAAABAT\" aria-label=\"P\u0159ej\u00edt na web 9to5Mac\"><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/i0.wp.com\/9to5mac.com\/wp-content\/uploads\/sites\/6\/2022\/04\/apple-services.jpg?resize=1200%2C628&amp;quality=82&amp;strip=all&amp;ssl=1\" alt=\"Apple restructuring services to focus on streaming and ads - 9to5Mac\" \/><\/a><\/p>\n<p class=\"p3\">\u0418 \u0442\u0443\u043a \u0438\u0434\u0432\u0430 \u043f\u043e-\u043c\u0430\u043b\u043a\u043e \u043f\u0440\u0438\u044f\u0442\u043d\u0430\u0442\u0430 \u0447\u0430\u0441\u0442. \u0410\u043a\u043e \u0441\u0442\u0435 \u0437\u0430\u043f\u0430\u043b\u0435\u043d\u0438 \u201eApple \u0444\u0435\u043d\u043e\u0432\u0435\u201d \u0432 \u0426\u0435\u043d\u0442\u0440\u0430\u043b\u043d\u0430 \u0415\u0432\u0440\u043e\u043f\u0430, \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u043d\u043e \u043d\u044f\u043c\u0430 \u0434\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0434\u043e\u043a\u043e\u0441\u043d\u0435\u0442\u0435 \u0434\u043e \u0441\u043b\u0435\u0434\u043d\u0438\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438:<\/p>\n<ul>\n<li>\n<p class=\"p1\">Apple Fitness+ \u2013 \u0441\u0442\u0440\u0438\u0439\u043c\u0438\u043d\u0433 \u043d\u0430 \u0442\u0440\u0435\u043d\u0438\u0440\u043e\u0432\u043a\u0438 \u0441 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u0438 \u0442\u0440\u0435\u043d\u044c\u043e\u0440\u0438, \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0438 \u0441 Apple Watch. \u0414\u043e\u0441\u0442\u044a\u043f\u043d\u043e \u0441\u0430\u043c\u043e \u0432 \u043d\u044f\u043a\u043e\u0438 \u0437\u0430\u043f\u0430\u0434\u043d\u0438 \u0441\u0442\u0440\u0430\u043d\u0438.<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Apple News+ \u2013 \u0446\u0438\u0444\u0440\u043e\u0432\u0438 \u0441\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u0438 \u0432\u0435\u0441\u0442\u043d\u0438\u0446\u0438 \u043d\u0430 \u0435\u0434\u043d\u043e \u043c\u044f\u0441\u0442\u043e, \u0435\u043a\u0441\u043a\u043b\u0443\u0437\u0438\u0432\u043d\u0438 \u0441\u0442\u0430\u0442\u0438\u0438 \u0438 \u0430\u0443\u0434\u0438\u043e \u0432\u0435\u0440\u0441\u0438\u0438. \u041f\u0440\u0438 \u043d\u0430\u0441 \u043d\u044f\u043c\u0430 \u0448\u0430\u043d\u0441.<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Apple Card \u2013 \u043a\u0440\u0435\u0434\u0438\u0442\u043d\u0430 \u043a\u0430\u0440\u0442\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u043e\u0442 Apple \u0441 \u043a\u0435\u0448\u0431\u0435\u043a \u0438 \u0431\u0435\u0437 \u0442\u0430\u043a\u0441\u0438. \u0415\u043a\u0441\u043a\u043b\u0443\u0437\u0438\u0432\u043d\u043e \u0437\u0430 \u0421\u0410\u0429.<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Apple Cash \u2013 \u0431\u044a\u0440\u0437\u043e \u0438\u0437\u043f\u0440\u0430\u0449\u0430\u043d\u0435 \u043d\u0430 \u043f\u0430\u0440\u0438 \u0447\u0440\u0435\u0437 iMessage, \u043e\u0442\u043d\u043e\u0432\u043e \u0441\u0430\u043c\u043e \u0437\u0430 \u0421\u0410\u0429.<\/p>\n<\/li>\n<li>\n<p class=\"p1\">HomePod \u0438 HomePod mini \u2013 \u0443\u043c\u043d\u0438 \u0432\u0438\u0441\u043e\u043a\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0435\u043b\u0438 \u0441 \u0433\u043b\u0430\u0441\u043e\u0432 \u0430\u0441\u0438\u0441\u0442\u0435\u043d\u0442 Siri. \u041e\u0444\u0438\u0446\u0438\u0430\u043b\u043d\u043e \u043d\u0435\u0434\u043e\u0441\u0442\u044a\u043f\u043d\u0438 \u0432 \u043d\u0430\u0448\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0430, \u0433\u043b\u0430\u0432\u043d\u043e \u043f\u043e\u0440\u0430\u0434\u0438 \u043b\u0438\u043f\u0441\u0430\u0442\u0430 \u043d\u0430 \u0447\u0435\u0448\u043a\u0438 \u0435\u0437\u0438\u043a.<\/p>\n<\/li>\n<li>\n<p class=\"p1\">AppleCare+ \u2013 \u0443\u0434\u044a\u043b\u0436\u0435\u043d\u0430 \u0433\u0430\u0440\u0430\u043d\u0446\u0438\u044f \u0438 \u0437\u0430\u0441\u0442\u0440\u0430\u0445\u043e\u0432\u043a\u0430 \u043d\u0430 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430\u0442\u0430, \u043a\u043e\u044f\u0442\u043e \u0432 \u0427\u0435\u0445\u0438\u044f \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043f\u043e\u043b\u0443\u0447\u0438 \u0441\u0430\u043c\u043e \u0441 \u0442\u0440\u0443\u0434\u043d\u043e\u0441\u0442\u0438 \u0438 \u0447\u0435\u0441\u0442\u043e \u0441 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0430 \u043f\u043e\u0434\u0434\u0440\u044a\u0436\u043a\u0430.<\/p>\n<\/li>\n<li>\n<p class=\"p1\">\u0418\u0437\u0431\u0440\u0430\u043d\u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u043d\u0430 iOS \u2013 \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u0446\u0438\u0444\u0440\u043e\u0432\u0438 \u043b\u0438\u0447\u043d\u0438 \u043a\u0430\u0440\u0442\u0438 \u0438 \u0448\u043e\u0444\u044c\u043e\u0440\u0441\u043a\u0438 \u043a\u043d\u0438\u0436\u043a\u0438 \u0432 Apple Wallet, \u043d\u044f\u043a\u043e\u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u0438 \u043d\u0430 \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d\u0438\u044f \u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442 (Visual Intelligence) \u0438\u043b\u0438 Apple Sports.<\/p>\n<\/li>\n<\/ul>\n<h1>\u041a\u0430\u043a \u0442\u043e\u0432\u0430 \u0432\u043b\u0438\u044f\u0435 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0441\u043a\u043e\u0442\u043e \u043f\u0440\u0435\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435<\/h1>\n<p><a class=\"YsLeY\" tabindex=\"0\" role=\"link\" href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fmedium.com%2Fmacoclock%2Fthe-apple-ecosystem-explained-c9dd6d00ec95&amp;psig=AOvVaw2Rj5taNlqhwgx20MnvtnmR&amp;ust=1755153164562000&amp;source=images&amp;cd=vfe&amp;opi=89978449&amp;ved=0CBUQjRxqFwoTCIjtoJuVh48DFQAAAAAdAAAAABAE\" target=\"_blank\" rel=\"noopener\" data-ved=\"0CBUQjRxqFwoTCIjtoJuVh48DFQAAAAAdAAAAABAE\" aria-label=\"P\u0159ej\u00edt na web Medium\"><img decoding=\"async\" class=\"sFlh5c FyHeAf iPVvYb\" src=\"https:\/\/miro.medium.com\/1*l3KT0fjsiCMWcgZkAuRljw.jpeg\" alt=\"The Apple Ecosystem explained. How Apple manages to sell more phones\u2026 | by Rajshekhar Reddy | Mac O'Clock | Medium\" \/><\/a><\/p>\n<p>\u041d\u0430 \u043f\u0440\u044a\u0432 \u043f\u043e\u0433\u043b\u0435\u0434 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0438 \u043a\u0430\u0436\u0435\u0442\u0435: \u201e\u0415, \u0438 \u043a\u0430\u043a\u0432\u043e, \u043c\u043e\u0433\u0430 \u0438 \u0431\u0435\u0437 \u0442\u043e\u0432\u0430.\u201c \u041d\u043e \u0440\u0430\u0437\u043b\u0438\u043a\u0430\u0442\u0430 \u0441\u0435 \u043f\u0440\u043e\u044f\u0432\u044f\u0432\u0430 \u0432 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u043e\u0431\u043b\u0430\u0441\u0442\u0438:<\/p>\n<p><strong>\u041d\u0435\u043f\u044a\u043b\u043d\u0430 \u0435\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0430<\/strong><\/p>\n<p>Apple \u0441\u0435 \u0433\u043e\u0440\u0434\u0435\u0435 \u0441 \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0441\u0432\u043e\u0438\u0442\u0435 \u0443\u0441\u043b\u0443\u0433\u0438 \u2013 \u043d\u043e \u043a\u043e\u0433\u0430\u0442\u043e \u0435\u0434\u043d\u0430 \u0442\u0440\u0435\u0442\u0430 \u043e\u0442 \u0442\u044f\u0445 \u043b\u0438\u043f\u0441\u0432\u0430, \u043f\u0440\u0435\u0436\u0438\u0432\u044f\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0435 \u0435 \u0441\u044a\u0449\u043e\u0442\u043e. \u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b \u0432 \u0421\u0410\u0429 \u043a\u0443\u043f\u0443\u0432\u0430 Apple Watch, \u0432\u043a\u043b\u044e\u0447\u0432\u0430 Fitness+, \u0441\u0432\u044a\u0440\u0437\u0432\u0430 \u0433\u043e \u0441 Apple Music \u0438 \u0437\u0430\u043f\u043e\u0447\u0432\u0430 \u0434\u0430 \u0433\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430. \u0410 \u0443 \u043d\u0430\u0441? \u041c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430\u0439-\u043c\u043d\u043e\u0433\u043e \u0434\u0430 \u0441\u043b\u0435\u0434\u0438\u0442\u0435 \u0430\u043a\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u043a\u0430\u043b\u043e\u0440\u0438\u0438 \u0441\u0430\u043c\u0438.<\/p>\n<p><strong>\u041d\u0435\u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b \u043d\u0430 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u043e\u0442\u043e<\/strong><\/p>\n<p>HomePod \u0435 \u043f\u0440\u0438\u043c\u0435\u0440 \u0437\u0430 \u0442\u043e\u0432\u0430 \u043a\u0430\u043a \u0445\u0430\u0440\u0434\u0443\u0435\u0440\u044a\u0442 \u043d\u0430 Apple \u043c\u043e\u0436\u0435 \u0434\u0430 \u0438\u0437\u0433\u043b\u0435\u0436\u0434\u0430 \u201e\u043d\u0435\u043f\u044a\u043b\u0435\u043d\u201c. \u0418\u043c\u0430\u0442\u0435 iPhone, \u0438\u043c\u0430\u0442\u0435 Apple TV, \u043d\u043e \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u043d\u043e \u043d\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u0438 \u043a\u0443\u043f\u0438\u0442\u0435 \u0443\u043c\u0435\u043d \u0432\u0438\u0441\u043e\u043a\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0435\u043b \u2013 \u0438\u043b\u0438 \u043c\u043e\u0436\u0435\u0442\u0435, \u043d\u043e \u0431\u0435\u0437 Siri \u043d\u0430 \u0447\u0435\u0448\u043a\u0438 \u0435\u0437\u0438\u043a \u043f\u0440\u043e\u0441\u0442\u043e \u043d\u0435 \u0435 \u0441\u044a\u0449\u043e\u0442\u043e.<\/p>\n<p><strong>\u041f\u043e-\u043b\u043e\u0448\u0430 \u0432\u044a\u0437\u0432\u0440\u044a\u0449\u0430\u0435\u043c\u043e\u0441\u0442 \u043d\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u044f\u0442\u0430<\/strong><\/p>\n<p>\u0412 \u0427\u0435\u0445\u0438\u044f \u0447\u0435\u0441\u0442\u043e \u043f\u043b\u0430\u0449\u0430\u0442\u0435 \u0437\u0430 iPhone \u0441\u044a\u0449\u043e\u0442\u043e \u0438\u043b\u0438 \u043f\u043e\u0432\u0435\u0447\u0435, \u043e\u0442\u043a\u043e\u043b\u043a\u043e\u0442\u043e \u0432 \u0421\u0410\u0429, \u043d\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u0442\u0435 \u043f\u043e-\u043c\u0430\u043b\u043a\u043e \u0443\u0441\u043b\u0443\u0433\u0438. \u041f\u043b\u0430\u0449\u0430\u0442\u0435 \u0437\u0430 \u201e\u043f\u044a\u043b\u0435\u043d \u043f\u0430\u043a\u0435\u0442\u201c, \u043d\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u0442\u0435 \u0441\u0430\u043c\u043e \u0447\u0430\u0441\u0442 \u043e\u0442 \u043d\u0435\u0433\u043e.<\/p>\n<p><strong>\u041f\u043e-\u043c\u0430\u043b\u043a\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u043d\u043e\u0441\u0442 \u0437\u0430 \u043d\u043e\u0432\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438<\/strong><\/p>\n<p>\u0427\u043e\u0432\u0435\u043a, \u043a\u043e\u0439\u0442\u043e \u043f\u0440\u0435\u043c\u0438\u043d\u0430\u0432\u0430 \u043e\u0442 Android, \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u044a\u0434\u0435 \u0440\u0430\u0437\u043e\u0447\u0430\u0440\u043e\u0432\u0430\u043d, \u0447\u0435 \u043e\u0431\u0435\u0449\u0430\u043d\u0438\u044f\u0442 \u201e\u043c\u0430\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0441\u0432\u044f\u0442 \u043d\u0430 Apple\u201c \u0443 \u043d\u0430\u0441 \u0435 \u043e\u0440\u044f\u0437\u0430\u043d.<\/p>\n\n\n<h1>\u0429\u0435 \u0441\u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u0438 \u043b\u0438 \u043d\u0435\u0449\u043e \u0432 \u0431\u043b\u0438\u0437\u043a\u043e \u0431\u044a\u0434\u0435\u0449\u0435?<\/h1>\n<p>\u0412\u044a\u0432 \u0432\u0440\u0435\u043c\u0435, \u043a\u043e\u0433\u0430\u0442\u043e Apple \u043f\u0435\u0447\u0435\u043b\u0438 \u0432\u0441\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 \u0443\u0441\u043b\u0443\u0433\u0438\u0442\u0435 \u0441\u0438, \u0440\u0430\u0437\u043b\u0438\u043a\u0430\u0442\u0430 \u043c\u0435\u0436\u0434\u0443 \u201e\u043f\u0440\u0435\u043c\u0438\u0443\u043c\u201c \u043f\u0430\u0437\u0430\u0440\u0438\u0442\u0435 \u0438 \u043e\u0441\u0442\u0430\u043d\u0430\u043b\u0430\u0442\u0430 \u0447\u0430\u0441\u0442 \u043e\u0442 \u0441\u0432\u0435\u0442\u0430 \u0441\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0432\u0430. \u0410\u043a\u043e Apple \u043d\u0435 \u0440\u0435\u0448\u0438 \u0434\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0430 \u0432 \u0440\u0430\u0437\u0448\u0438\u0440\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0443\u0441\u043b\u0443\u0433\u0438\u0442\u0435 \u0441\u0438 \u0432 \u043f\u043e-\u043c\u0430\u043b\u043a\u0438\u0442\u0435 \u0441\u0442\u0440\u0430\u043d\u0438, \u0442\u043e\u0432\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0434\u043e\u0432\u0435\u0434\u0435 \u0434\u043e \u0434\u044a\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e \u0438\u0437\u043e\u0441\u0442\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0432 \u0426\u0435\u043d\u0442\u0440\u0430\u043b\u043d\u0430 \u0415\u0432\u0440\u043e\u043f\u0430 \u2013 \u043d\u0435 \u0441\u0430\u043c\u043e \u043f\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043d\u0430 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435, \u043d\u043e \u0438 \u043f\u043e \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435 \u043d\u0430 \u0434\u043e\u0441\u0442\u044a\u043f\u0430 \u0434\u043e \u043d\u043e\u0432\u043e\u0441\u0442\u0438 \u0438 \u0438\u043d\u043e\u0432\u0430\u0446\u0438\u0438.<\/p>\n<p>\u0418 \u0434\u043e\u043a\u0430\u0442\u043e \u043d\u0435 \u0441\u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u044f\u0442 \u043b\u0438\u0446\u0435\u043d\u0437\u0438\u043e\u043d\u043d\u0438\u0442\u0435 \u0441\u043f\u043e\u0440\u0430\u0437\u0443\u043c\u0435\u043d\u0438\u044f, \u0437\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u043e\u0442\u043e \u0438 \u0435\u0437\u0438\u043a\u043e\u0432\u0430\u0442\u0430 \u043f\u043e\u0434\u0434\u0440\u044a\u0436\u043a\u0430, \u0432\u044a\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u043c\u0430\u0442\u0430 \u0436\u0435\u043b\u044f\u0437\u043d\u0430 \u0437\u0430\u0432\u0435\u0441\u0430 \u043c\u0435\u0436\u0434\u0443 \u0421\u0410\u0429 \u0438 \u0426\u0435\u043d\u0442\u0440\u0430\u043b\u043d\u0430 \u0415\u0432\u0440\u043e\u043f\u0430 \u0449\u0435 \u043e\u0441\u0442\u0430\u043d\u0435 \u0437\u0434\u0440\u0430\u0432\u043e \u0437\u0430\u0442\u0432\u043e\u0440\u0435\u043d\u0430.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u043e\u0433\u0430\u0442\u043e \u0441\u0438 \u043a\u0443\u043f\u0438\u0442\u0435<a class=\"moretag\" href=\"https:\/\/www.appleking.bg\/blog\/%d0%b6%d0%b5%d0%bb%d1%8f%d0%b7%d0%bd%d0%b0%d1%82%d0%b0-%d0%b7%d0%b0%d0%b2%d0%b5%d1%81%d0%b0-%d1%81%d0%bf%d0%be%d1%80%d0%b5%d0%b4-apple-%d0%b7%d0%b0%d1%89%d0%be-%d0%b2-%d0%b5%d0%b2\" data-id_post=\"26886\"> Pokra\u010dovat ve&nbsp;\u010dten\u00ed&#8230;<\/a><\/p>\n","protected":false},"author":21716,"featured_media":26680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[2101],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201e\u0416\u0435\u043b\u044f\u0437\u043d\u0430\u0442\u0430 \u0437\u0430\u0432\u0435\u0441\u0430\u201c \u0441\u043f\u043e\u0440\u0435\u0434 Apple: \u0417\u0430\u0449\u043e \u0432 \u0415\u0432\u0440\u043e\u043f\u0430 \u043d\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u0432\u0430\u043c\u0435 \u0432\u0441\u0438\u0447\u043a\u043e, \u043a\u043e\u0435\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430 Apple? - 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